Mailchimp + Google Analytics Template Overview
The Ultimate Mailchimp + Google Analytics Template for Data Studio (now Looker Studio) helps you answer questions like:
- Which subject lines get my reader’s attention?
- What days of the week are the best to reach my subscribers?
- How much traffic from my website comes from my newsletter subscribers?
The template has 4 pages:
1. Mailchimp List Growth
In this one view you can see how your Mailchimp lists grow month over month in a quick summary chart as well as in a more detailed pivot table. Also, includes Google Analytics data that tells you which content is driving your email sign ups.
2. Mailchimp Campaigns Summary
On the next page you get one overall view that pulls the stats together from all of your campaigns. You can see a detailed tables split by campaign or get a quick sense of how your email campaigns are doing from the intuitive funnel and bar charts.
Also, includes a table that displays a comparison of Automations by all-time open and click performance.
3. Mailchimp Campaign Insights
On this page, you can drill down into your campaigns in detail to get actionable insights like what days of the week get the most opens and what type of subject lines get the best response.
These insights are just scratching the surface of what you can do with Mailchimp data inside - we’re happy to work with you as part of your free consultation to customize further views.
4. Traffic from Mailchimp
On the last page you can see how your Mailchimp email campaigns are driving traffic to your website. See how the traffic breaks down according to individual campaigns or filter based on a single campaign to zoom in on its performance.
Data Sources
This free dashboard template for Data Studio (now Looker Studio) uses our Mailchimp connector as a data source. We have detailed documentation that will help you set it up if you have any issues.
How to Use the Mailchimp + Google Analytics Template for Looker Studio
Once you are in Looker Studio, you can make a copy of the Mailchimp + Google Analytics report which will enable you to have Edit access.
This template requires the Mailchimp connector by Epilocal in order to properly function. When you first make a copy of the report, you will get 24-hour access as a free preview for the connector. Full details can be found above in the Data Sources section.
