Mailchimp Template Overview
With our free Mailchimp report template for Looker Studio (formerly known as Google Data Studio), you can get a quick summary of your email campaign performance in one easy-to-use dashboard. Using this free 1-page report, you can answer questions like:
- How are my email campaigns performing overall?
- How are my Mailchimp campaigns trending over time?
- What email campaigns are getting the most opens and clicks?
- What are my best performing Mailchimp campaigns?
The report is set up in 3 sections on a single page:
In the first section, you have a funnel, which summarizes all of your email campaigns together in terms of Sends, Opens and Clicks, along with the Open Rate and Click Rate. There are also boxes that highlight the number of Bounces and Unsubscribes.
Then, there is a chart that summarizes campaign performance over the last 6 months in terms of Emails Sent, Emails Opened and Open Rate. This chart can give you a quick visual idea of how your Mailchimp campaigns are trending over time.
Finally, there is a detailed table at the bottom where you can drill into individual metrics for each email campaign, including: Emails Sent, Opens, Clicks, Bounces and Unsubscribes.
Data Sources
This free report template for Looker Studio uses our Mailchimp data connector. We have detailed documentation that will help you configure it if you have any issues getting started.
How to Use the Mailchimp Template for Looker Studio
Once you are in Looker Studio, you can make a copy of the Mailchimp report which will enable you to have Edit access.
This template requires the Mailchimp connector by Epilocal in order to properly function. When you first make a copy of the report, you will get 24-hour access as a free preview for the connector. Full details can be found above in the Data Sources section.
